Ajvar proved to be one of the most sought after products at Macedonia’s stand of the Chicago Food and Style Fair, national media reported recently.
The red pepper, tomato and aubergine paste ajvar attracted the attention of American distributors, according to the Macedonian daily newspaper Dnevnik. Because of that, the US Agency for International Development, USAID, will reportedly help Macedonian producers negotiate cooperation with American partners for import and distribution.
As BalkanTravellers.com reported, Macedonia took steps to patents its version of the dip in February, in an effort to make the product a world-recognised name, standardise the preparation ingredients and processes and guarantee quality and competitiveness on domestic and international markets.
Ajvar, one of the points of contention in the battles of the Balkan culinary wars, is popular across the countries of the region, with slight variations the ingredients it used and the way it is prepared, served and called.